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Our projects

Digital Marketing Success for PrimeCutter Meats

Background:

PrimeCutter Meats, a leading meat producer, sought to expand their market reach and engage with a younger, health-conscious audience. Despite having high-quality products, their digital presence was minimal, and their brand message was unclear.

Objectives:

  1. Increase brand awareness among millennials and Gen Z.

  2. Boost online sales through targeted digital campaigns.

  3. Strengthen customer engagement and loyalty.

Challenges:

  • Limited digital footprint and outdated social media strategy.

  • Lack of engagement with younger demographics.

  • Inconsistent branding and messaging across platforms.

Strategies Implemented:

  1. Social Media Revamp:

    • Launched a new Instagram and TikTok campaign focused on quick, healthy meat-based recipes.

    • Collaborated with fitness influencers to showcase the high-protein benefits of PrimeCut products.

  2. Content Marketing:

    • Developed a blog series featuring nutritionists and chefs discussing the health benefits and versatility of PrimeCut meats.

    • Created engaging, SEO-optimized content to improve search engine rankings.

  3. Targeted Advertising:

    • Implemented geo-targeted ads on social media platforms to reach consumers near PrimeCut retail locations.

    • Developed an email marketing campaign with personalized promotions and recipes.

  4. Community Engagement:

    • Initiated a hashtag campaign, #PrimeCutCreations, encouraging customers to share their meal photos.

    • Hosted monthly online cooking classes featuring PrimeCut products.

Results:

  • Social media followers increased by 150% within six months.

  • Online sales grew by 40% quarter-over-quarter.

  • Engagement rates tripled, with significant growth in user-generated content.

  • Achieved a 25% increase in website traffic from organic search

Transforming Digital Presence for CityFresh Market

Background:

CityFresh Market, a regional chain of retail food shops, was struggling to compete with larger supermarkets and online grocers. They had a loyal customer base but were failing to attract new, especially younger, customers. Their digital presence was minimal, and online sales were non-existent.

Objectives:

  1. Enhance online visibility and brand recognition.

  2. Develop an e-commerce platform for online sales.

  3. Attract and retain a younger customer demographic.

  4. Increase overall foot traffic and online sales.

Challenges:

  • Outdated website with no e-commerce functionality.

  • Limited engagement on social media platforms.

  • Poor online visibility and low search engine rankings.

  • Ineffective digital marketing strategies targeting younger demographics.

Strategies Implemented:

  1. Website Overhaul:

    • Redesigned the website with a user-friendly interface and e-commerce capabilities.

    • Integrated a local SEO strategy to improve search engine rankings.

  2. Social Media Engagement:

    • Launched targeted social media campaigns on platforms popular with younger audiences, like Instagram and TikTok.

    • Promoted daily specials, behind-the-scenes content, and customer testimonials.

  3. Email Marketing:

    • Initiated a weekly newsletter featuring new products, recipes, and exclusive offers.

    • Segmented email lists to offer personalized promotions based on purchasing habits.

  4. Influencer Partnerships:

    • Partnered with local food bloggers and influencers to promote the shops and their unique offerings.

    • Organized in-store events and online contests to increase engagement.

Results:

  • A 60% increase in website traffic within three months.

  • Online sales accounted for 30% of total sales within six months.

  • Social media following quadrupled, with significant engagement growth.

  • A 35% increase in foot traffic in physical stores.

Revitalizing Orgachim's Digital Identity

Background:

Orgachim, a leading paint producer in Bulgaria, faced challenges in adapting to the digital era. With a strong legacy in the paint industry, their online presence was minimal and outdated, failing to attract the new wave of DIY enthusiasts and professional decorators.

Objectives:

  1. Modernize Orgachim's digital presence to reflect its market leadership.

  2. Engage with both DIY enthusiasts and professional decorators online.

  3. Increase brand awareness and online sales in the Bulgarian market.

Challenges:

  • Minimal engagement on social media platforms.

  • Lack of targeted digital content for diverse audiences.

  • Ineffective online sales strategies and low e-commerce conversion rates.

Strategies Implemented:

  1. Social Media Marketing:

    • Developed distinct social media strategies for platforms like Facebook and Instagram, targeting DIY enthusiasts with creative project ideas and professionals with product information and usage tips.

    • Leveraged video content, including tutorials and customer testimonials.

  2. Content Marketing and Blogging:

    • Started a blog covering a range of topics from color trends to practical painting tips, aiming to establish Orgachim as a thought leader in the industry.

  3. Targeted Online Advertising:

    • Launched targeted ad campaigns on social media, focusing on key demographics in Bulgaria.

    • Used retargeting strategies to re-engage visitors who showed interest in products but did not make a purchase.

Results:

  • Website traffic increased by 80% within six months.

  • Social media engagement increased by 200%, with significant growth in followers.

  • Online sales grew by 50% in the first year.

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